Marketplace Growth, Built for Brands.
Strategy, operations, advertising, creative, and measurement for marketplace and DTC growth.
See Exactly Why Shoppers Pick One Product Over Another
A blind, side-by-side shopper comparison that shows what actually drives the purchase decision, not just what you assume does.
“First I noticed it was dermatologist recommended, it’s made in America, is cruelty free. I like that it lists some of the main ingredients.”
Pick the Free Assessment That Answers Your Real Question
Three free, data-backed assessments for Amazon sellers and brands considering Amazon. Same program, different question answered, and takes about 2 minutes to apply.
See exactly why shoppers pick one product over another, through a blind, side-by-side test against two real competitors.
60 real shoppers see your product next to two real competitors in a blind test, with no brand names shown, and tell us exactly why they’d buy one over the other.
Find out if your price & pack size are quietly costing you margin, with a full per-SKU breakdown, landed cost through net profit.
We trace your price from landed cost through net profit, SKU by SKU and pack size by pack size, so you can see which pack actually makes you the most money, not just which one looks like the better deal.
Find out if your next category is actually winnable, with real category sizing ranked against your own pricing.
We rank your real candidate categories by size, then by how well your actual pricing fits each one, so the category you chase is the one you can actually win, not just the biggest one.
Real Findings From Real Brands
Not demos. Actual assessment findings from Yaroo’s own client research, anonymized.
77% vs. 9% and 14%
A mushroom-based seasoning brand tested head-to-head against two established competitors with 90 real shoppers. The deciding factors were concrete: a glass jar instead of a bag or bottle, a clear “No MSG” front-label claim, and more real product information per image.
Bigger pack ≠ better margin
A multi-category organic pantry-staples brand’s full per-SKU margin model, landed cost through net profit, across every pack size, found that a 3-pack variant can look like the better shelf deal while actually carrying a worse net margin once shipping, storage, and advertising costs scale with it.
$41.2M → $6.1M
The same pantry-staples brand sized every category it could plausibly enter against its own real pricing. The biggest category on paper wasn’t the best one to launch into. The smaller, better-priced-fit category was.
Individual results vary; these reflect shopper preference research, not guaranteed sales outcomes.
About Us
Yaroo: Your Dedicated Partner for Setting Up D2C Sales Channels
Yaroo gives smaller and emerging CPG brands the same strategy, tools, and expertise big brands take for granted, without a big-brand budget or headcount.
We build and grow direct-to-consumer and marketplace channels across Amazon, Walmart, Target, Costco, and more. One cross-functional team covers marketplace operations, retail media, creative, and measurement, coordinated through a single account manager, so it runs like an in-house team, not a pile of freelancers you have to manage yourself.
Marketplace readiness
Clear launch requirements, operational workflows, and compliance support.
Clear
Performance visibility
Reporting focused on sales, advertising, inventory, and contribution.
Aligned
Brand stewardship
Consistent positioning and creative across marketplaces and DTC channels.
Our Services
Integrated services for marketplace operations, retail media, creator programs, Shopify growth, creative testing, and performance measurement.
01. Marketplace management
02. Creator Management
Creator Management connects brands with relevant creators across Instagram, Facebook, Amazon, and TikTok. Programs use transparent disclosures and do not require or reward positive reviews.
03. Flip Your Brand
04. MarketPro Insights
05. Yaroo’s Insightful Launch
We analyze permitted, aggregated marketplace and customer insights to identify audience patterns, positioning opportunities, and launch priorities. Data is used only for contracted services and handled under our Privacy Policy.
06. Shopify Growth Hub
07. Winning Creatives
Winning Creative is a structured research process that turns category, shopper, and brand insights into clear creative concepts for testing and iteration.
How Our Process Works
E-commerce acceleration through social commerce, marketplaces and creative.
01
Social commerce is where community and brand awareness is built today.
We help brands grow where people actually discover products, not just where it’s easiest to advertise. By prioritizing the fastest growing channel in consumer marketing, we develop social commerce strategies that drive affiliate partnerships, content creation, community engagement, and revenue growth.
02
Full-funnel retail media strategies to build your marketplaces into profit centers.
Marketplaces are no longer just distribution hubs, they’re brand building platforms and profit centers. We help brands identify, optimize, and expand across the digital storefronts that matter most, deploying full-funnel retail media strategies that drive scalable growth and outpace the competition.
03
Reinvigorate your entire creative experience. Not just your UGC.
Creative is the most important lever for growth, yet everyone’s running the same playbook today. Chances are your competitor’s ad programs look pretty similar to yours. Most growth agencies don’t have the capabilities to pay attention to the creative experience like they should. Brand, design, and creative is in our DNA. We inject those sensibilities into our client’s customer journeys and come up with creative concepts that reinvigorate our brands.
04
Data infrastructure and measurement to truly understand the financial impact of your marketing spend.
Your advertising needs to not only drive revenue, but actual contribution profit back to your business. Many founders and marketers don’t know how to measure this, especially as marketing programs become more complex, which could be destroying your business. Our toolkit considers all relevant data points from a company’s P&L and marketing spend to track the right business outcomes.
