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CPGbrands at any stage

See your product the way shoppers see it. Not the way you see it as the brand.

You know every detail of your product. Shoppers don't, they just decide. This shows you what they actually see, compare, and choose between you and the competition.

Look at your product through the eyes of your shoppers

Hear the exact reason, in their own words

Free, results back in 48 hours, nothing to build

40 real shoppers
$1,500 value, yours free
Results in 48 hours
Get My Free Assessment
Completely free. About 2 minutes to apply.

Apply for your free assessment

Name

Inside an assessment
Real example

Real assessment setup: a purchase scenario shown to shoppers before they choose
Real assessment setup: the question shoppers are asked to explain their choice

👁
Every assessment opens with a real purchase scenario, then asks shoppers to choose and explain why in their own words.

What shoppers actually say

You already know your listing makes sense to you. That is not the same as making sense to a shopper scrolling on their phone.

Real mixed nuts shopper assessment screenshot
“

I would probably buy a brand I know before this brand I don't know of.

Real shopper, mixed nuts assessment

Brand trust is a real head start. It is not a wall. The right listing detail can still close that gap.

Real baby feeding shopper assessment screenshot
“

The images look like AI and fake, and I wouldn't trust that it would work.

Real shopper, baby feeding assessment

She never even got to price or features. The product lost her before that.

Real aloe vera juice shopper assessment screenshot
“

I love that I can control the flavor profile.

Real shopper, wellness beverage assessment

One small callout on the label was the entire reason this product won her vote.

How it works

One setup call. We handle the rest. It works at whatever stage you are at.

Just need the one or two products you consider your closest competition. Do not have them pinned down? We will help you name them.

Step 1

Apply

Tell us a little about your brand and where things stand. Any stage counts: concept, pre launch, live, or stuck.

Step 2

Setup call

Bring whatever you have: a live listing, a mockup, AI generated concept art, or nothing at all and we will create it. Together we agree on the two competitors you actually want to be measured against.

Step 3

We run it

Real, screened shoppers see your product blind next to those two competitors and choose. Nothing for you to build, nothing to spend on ads.

Step 4

Results call and report

Within 48 hours, we walk you through exactly what shoppers chose and why on a short call, then send the complete findings and next steps by email.

A typical listing audit

One person's opinion, formed by looking at your page alone, already knowing it is yours.

A Shopper Choice Assessment

Real shoppers choosing blind, next to the competitors you are actually up against, with a scored result instead of a checklist.

The shoppers you test with

Not just shoppers. Your shoppers.

Your free assessment uses Yaroo's standard qualifying audience. The custom targeting options below are available with expanded paid assessments.

Who they are

Age, gender, location and household details, matched to the shoppers who actually buy in your category.

How they shop

Recent purchases in categories close to yours, online shopping habits, and marketplace behavior like Amazon Prime membership.

How they live

Dietary preferences such as vegan, vegetarian, gluten-free, kosher or halal, and general health-conscious shopping habits.

What matters in your category

We build your shopper group around people who already buy products like yours, not a generic crowd.

*Advanced audience targeting and custom shopper panels are available with expanded paid assessments. The complimentary Shopper Choice Assessment uses Yaroo's standard qualifying audience.

See the assessment in practice

A behind the scenes look at real assessments.

These excerpts come from different completed Yaroo assessments and illustrate the research process. The scenario, quotes, and respondent breakdown are separate examples, not one study. Historical sample sizes vary; this free assessment includes 40 shoppers. In each assessment, shoppers are not told which brand commissioned the study. Products are evaluated side by side on the same basis. What matters here is the process itself.

1. The situation

"Imagine you need a snack and you found out beef jerky is just the thing you need. Which one would you buy, and why?"

Every assessment opens with a real purchase scenario, not just which one do you like better.

2. The question

"Please select the most and least compelling option, explain your choice, and tell us which detail was decisive."

Shoppers pick a winner, explain why, and name the one detail that decided it.

3. Their words

Most compelling

"First I noticed it was dermatologist recommended, it's made in America, is cruelty free. I like that it lists some of the main ingredients to see how those benefit the skin."

Least compelling

"It doesn't tell me what it's made of. It doesn't tell me who recommends it. It may be an award winner, but why?"

After choosing, each shopper explains why in their own words, sorted by product.

4. Who answered

25/25
100% completed
Age

<30 (4%)30-50 (56%)50+ (40%)

Gender

Male (16%)Female (84%)

Every group of shoppers is screened and profiled by age and gender before a single vote counts.

Real responses, word for word

A health angle that backfired
Real shopper verbatim response, age 30 to 50, rejecting a health-forward angle in favor of taste and simplicity

Why this matters: The expected move is to lead with the health angle. Here it backfired — shoppers explicitly rejected it in favor of appetite appeal and brand trust.

A health cue hidden on purpose
Real shopper verbatim response, age 30 to 50, explaining why a less healthy-looking package won them over

Why this matters: A health-forward brand assumes “looks healthy” is the selling point. Here it’s the reverse — looking less healthy is what won the sale, so a parent could get a picky kid to try it.

Seeing the product beat the premium claim
Real shopper verbatim response, age 30 to 50, explaining why a visible product window mattered more than a premium claim

Why this matters: The brand assumption would be “premium claims sell.” What actually convinced shoppers was being able to see the product itself and judge its quality directly.

Real results, across categories

Umami seasoning shopper assessment result: 77% vs 9% vs 14%

Food, seasoning
Decisive win

A glass jar, a No MSG callout, and visible ingredient photography beat two established competitors 77% to a combined 23%.

Mixed nuts shopper assessment result: 27% vs 43% vs 30%

Food, mixed nuts
Room to improve

One bag placed third here, losing to a competitor's clearer nut variety callout. A concrete, fixable finding.

Popcorn shopper assessment result: 25% vs 30% vs 45%

Food, popcorn
Clear win

A distinctive ancient grain purple kernel story won 45% of the vote against two well known national brands.

Skincare drink shopper assessment result: 8% vs 50% vs 42%

Beverage, skincare drink
An honest loss

A collagen drink competitor's zero sugar claim and stronger review signal won this round, 50% to 42%.

Aloe vera juice shopper assessment result: 43% vs 16% vs 41%

Beverage, aloe vera
A narrow win

A near photo finish: the top two products were separated by just 2 points, while a third trailed badly on value for money.

Skincare cream shopper assessment result: 33% vs 37% vs 30%

Beauty, skincare
A genuine toss up

No runaway winner across all three. Overwhelming information came up again and again, a real fixable objection.

Baby feeding kit shopper assessment result: 21% vs 37% vs 42%

Mother & baby
An honest loss

One kit finished behind two established competitors here, exactly the kind of result that tells you where to focus next.

Fruit spread shopper assessment result: 35% vs 53% vs 12%

Food, fruit spread
Decisive win

A lower sugar, lower glycemic positioning won 53% of the vote, more than double its next closest competitor.

Examples shown are anonymized excerpts from shopper research conducted using our assessment methodology. Brand identifiers have been obscured. Products shown are included solely to demonstrate the research process and comparative analysis. Inclusion does not imply affiliation with, sponsorship of, or endorsement of Yaroo by any brand shown.

Why this matters

Every wrong guess on your listing gets paid for twice. Once in ad spend, once in the sale you did not get.

Run the math on a listing detail that is quietly losing shoppers, and it stops looking small. This assessment is built to catch that detail before you send the traffic, not after.

20 clicks
Average ad clicks behind one sale at launch

=

~$24
What those clicks cost you

vs

$6 to $12
Typical gross profit per unit, same launch window

Real figures from a launch model Yaroo built for a real Amazon brand, not an industry average.

How the assessment moves conversion

Find the friction. Give more shoppers a reason to choose you.

The assessment does not guess at what shoppers want. It puts your product in front of them and shows you what is actually swaying the decision.

See

See

See your product through the eyes of shoppers.

Understand

Understand

Find out what makes them choose you or choose something else.

Improve

Improve

Use those findings to make better decisions around price, pack, claims, images, value communication and positioning.

Convert

Convert

Remove potential purchase friction and give more of the shoppers already reaching your product a reason to choose it.

The assessment surfaces friction across:

Price
Pack size
Main image
Claims & messaging
Perceived value
Positioning
Competitive presentation

What a small conversion win is actually worth

Same $100 ad spend. Same $1 CPC. Same 100 clicks. Only the conversion rate changes.

Before

5%
Conversion
5
Orders
$20
Cost/order

→
After

8%
Conversion
8
Orders
$12.50
Cost/order

+60%
More orders, same traffic
−37.5%
Lower cost per order (CAC)

Illustrative example based on the assumptions shown. Actual results vary - the assessment is designed to surface what may be costing you the sale, not to guarantee a specific conversion increase.

You don't always need more traffic. Sometimes you need more of the traffic you already have to choose you.

Before spending more to bring shoppers to your product, understand what is influencing their decision once they get there.

What this is actually worth

A $1,500 assessment. Free while applications are open.

$1,500 real value
$0 during this promotion
Applications close Oct 30, 2026

In past studies, findings like these have helped brands win shopper preference by wide margins — in one case 77% to a competitor’s 14%.

Individual results vary; these reflect shopper preference research, not guaranteed sales outcomes.

Advanced, custom shopper-audience targeting is available as a paid upgrade for brands who want it.

Before you apply

A few honest things to know.

Wherever your product is today, you can test how shoppers see it.

1Still a concept
2About to launch
3Live and scaling
4Live, but stuck

Applying takes about 2 minutes. The setup call and the assessment itself, Yaroo handles from there.

What we need from you

Name the one or two products you consider your closest competition, or come to the setup call open to figuring that out together.

What we ask in return

Be ready to act on what shoppers tell you, even when it is not flattering.

Do I need to already be selling to qualify?

No. This works whether you are live on Amazon or your own site, still testing a concept, or a mature brand pressure testing something that already performs well. A live listing, a mockup, AI generated concept images, or even just a few reference photos are all enough to get started.

What if I don't know who my real competitors are?

That is exactly what the setup call is for. You can name them yourself, or tell us about your brand and we will suggest the two products shoppers actually compare you to.

Is this actually free?

Yes, for qualifying brands. Yaroo covers the cost of running the assessment. There is no charge to apply or to receive your findings.

What if shoppers don't pick my product?

Then that is the finding, and it is one of the most useful outcomes an assessment can produce. We show you exactly why, in shoppers' own words, so you know what to fix before spending more on ads.

Will my competitors know we tested against them?

Your competitors are not notified either way. Shoppers only see products, never the company names behind them. How your own results are described anywhere public is something we agree with you upfront, before it is ever shared.

What exactly do I receive?

A setup call to agree on what we are testing, then once results are in, a second call walking you through what shoppers chose and why, followed by the complete written findings and next steps by email.

Yaroo

Someone is choosing between you and your competitor right now.

Find out why, before you spend another dollar sending traffic to find out the hard way.

Get My Free Assessment

Free for CPG brands at any stage, subject to availability. No obligation to work with Yaroo afterward.

Apply

Get Your Free Shopper Choice Assessment

Free for CPG brands at any stage, subject to availability. Takes about 2 minutes to apply, we handle the rest.

Apply now — form is at the top ↑

*Filling out this form does not guarantee you a free assessment. Traffic is running high with Q4 preparation, so you might end up on a waiting list.